Key Social Platforms
The social media channels we utilize in your social media marketing strategy will depend on your audience. Below are many of the platforms that I know and understand and am able to implement marketing strategies for.
I will learn about your business goals and how social media will contribute to those goals. I will learn about your current strategy, and what's working and not working. We will determine what your KPIs are and what a successful campaign will look like. I will devise and present you with a strategy to achieve your goals. Other things we will cover in the strategy is your distribution plan (what channels we're pushing content out on, frequency of posts), your brand voice (serious/professional, playful/creative, etc.), and accounts and posts that you like and don't like.
An effective social media strategy starts with research. I will research your target audience to figure out what types of content resonate with them and drive them to take the desired action. I will also research your competitors to see what they're doing, and what's most engaging with their followings. I will compile a repository of relevant hashtags to use in your content. I will gather ideas for hashtags from your content and company as well as search for new ideas on the various social media platforms and from other available tools.
I will identify several core themes to focus on throughout your content plan based on your objectives. I will write and plan out content for you to review on an ongoing basis, and it will be easy for you to understand what is being posted when. I do not use tools to write content for me. Everything I produce is original content. I will create any graphics needed for posts and we will create a style guide for me to follow based on your company branding. I will schedule all content in advance so that our focus can remain on community engagement.
I will manage your account and respond to any inquiries (comments, DMs, etc.) in a timely, professional manner. Community engagement goes beyond responding to comments though. I will devise and execute a strategy for outreach in relevant groups.
Analytics & Reporting
Something many people don't do with social media is use their data to inform their strategy. I will continually monitor performance of posts and use those insights to shape upcoming content. Together we will decide what frequency of reporting you're interested in seeing, and I will provide you with