My professional career has allowed me to create and execute marketing strategies spanning B2B, B2C, and B2G. Each new marketing channel has allowed me to broaden my skillset and has prepared me to be ready to hit the ground running to help your business exceed its goals.
Strategic Marketing Planning
The success of your marketing efforts largely stems from your marketing plan. Don’t have one - don’t worry, I’m here to help. Focusing on your marketing goals and objectives and utilizing my knowledge of and expertise in the various marketing channels, I will create a roadmap with the content mix that is right for your business.
Your HubSpot Guru
In much of my professional career, I have used HubSpot as the marketing and sales automation tool for former employers. I can create advanced automation for contact property tagging, lead scoring, and more, and am comfortable with all of the marketing and sales tools offered at the enterprise level.
Your best email is worthless if no one sees it. I will segment and refine your audience, use creative subject and preview lines to inspire recipients to open, and design attractive, meaningful emails for your audience.
Content is key, and the power of social media is only growing with each new platform. Focusing on the channels where your target audience consumes information is invaluable to your social media content strategy. I will create engaging and attractive social media content that inspires your audience to take action.
Additional Marketing Services
If you’re not utilizing landing pages for your marketing campaigns, you should be! It’s an easy way to provide your audience with relevant content AND it helps in tracking conversions. It’s a win-win. Let's design effective, attractive landing pages to convert your customers.
A website shouldn’t just be an attractive set of pages; rather it should provide compelling information displayed in a visually appealing way that incites your audience to buy your product or service. And setting it up to be found by search engines is vital to its success. I can manage websites in many providers like HubSpot, Wix, GoDaddy, and more.
Analytics & Reporting
The proof is in the pudding, as the saying goes. I have always been a firm believer in setting goals and benchmarks, analyzing your data, and reporting on successes and room for improvement. I’ll set up regular reporting for your marketing activities so we can easily see results and recalibrate as needed.
You’ve decided to set aside some of your marketing budget on advertising - now what? I can help you determine which platforms your money will be best spent, and continue to monitor performance and adjust as needed. Navigating the many platforms (Google Ads, Facebook ads, Twitter ads, LinkedIn ads, Pinterest ads, and the list goes on) can be overwhelming and confusing, but I’ve got you covered.