Scenario: You've got a Pinterest for Business account and have established your pinning strategy. Pin after pin, you're wondering what's next and what can you do to stand out?
Here are three ways you can take your Pinterest for Business Profile to the next level.
1. Claim your External Accounts - Instagram, Etsy, and YouTube
If your business has any of these accounts, you can claim them on your Pinterest for Business profile. This adds validity to your account and allows you to share content from those profiles on your Pinterest profile. Bonus: gain some extra insights from these pins.
2. Apply for and Start Using Rich Pins
If you have a product, share recipes, or are a blogger, you'll want to apply for Rich Pins. They're free for everyone to use, but they do require technical skills to set up. These type of pins allow you to pull information from your website, like pricing or author, and add it to your pin. When you update the information on your site, it automatically syncs with Pinterest.
3. Connect an RSS Feed (and Save Some Time)
Since you've already verified your website in my getting started blog, you're ready to connect to an RSS feed. What's an RSS feed, you ask? According to Lifewire, "RSS stands for Really Simple Syndication, and it’s is a simple, standardized content distribution method that can help you stay up-to-date with your favorite newscasts, blogs, websites, and social media channels." Connect your account to your blog or news section, and you can automatically post your content as it's posted on your website.
These are just a few ways you can up your Pinterest game. If you're interested in refining your Pinterest strategy, let's chat.