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5 Steps for Setting up Your Pinterest for Business Profile for Success

Updated: Nov 6, 2021

The dark horse of social media. You guessed it, Pinterest!

If you're anything like me, you use Pinterest like a search engine, whether it's how long to cook chicken in the air fryer or how to create your own scrunchies (yes I've searched both of those recently). So you know that it's a valuable tool for businesses.

Many companies consider social networks like Facebook, Instagram, and LinkedIn as the star of their social media marketing strategy. Nowadays, I'm hearing less and less people mention Pinterest as a platform they use in their marketing toolkit, much less one they focus on. There's so much opportunity with Pinterest for Businesses. In fact, Pinterest has over 450 million monthly active users, according to Sprout Social.

Here are the 5 steps to setting up your Pinterest for Business profile for success:

Step 1: Create your Pinterest for Business Account

Take the leap and create your account. Whether you're starting from scratch or converting your personal page to a business page, the hardest part is getting started.

Step 2: Complete your Public Profile

You want to WOW those who will see your pins, so don't wait to fill in your business profile. Make sure anyone who sees your profile knows it's you by adding your logo, locations, and website, write a brief description of what your business is, and choose your username.

Step 3: Verify your Website

Analytics. Analytics. Analytics. A crucial piece of marketing that's often overlooked is focusing on analytics. Verifying your website allows you to understand traffic to your website from Pinterest.

Step 4: Create your First Board

Now that your profile is set up, you're ready to create your first Pinterest board. Think about the various categories that you plan to post about, then create a board for each. To create a new board, go to your profile then to the "Saved" tab. On the righthand side, you'll see a plus arrow where you can create a board. Give it a name then save. But don't stop there! Once it's created, go to the board and edit it. You can give your board a cover image and a description.

Step 5: Create your First Pin

Your boards are set up and it's time to create your first pin. You've got pictures and products to share, and it's' time to give them the spotlight. If you're using multiple pictures for one pin, you can add them as a carousel or collage. My personal preference is to use a carousel, however, I do love a good collage. Write a catchy title and thoughtful description (and use it as alt text) and add a hyperlink, then you're ready to post by either publishing now or scheduling for later.

And that's it - you've started a stellar Pinterest for Business profile.

There are a couple of additional steps you can take which can be found in my blog Taking Your Pinterest for Business Profile to the Next Level.

If you're ready to get started with Pinterest for Business but need some help, book a free consultation with me, and I'll be happy to talk through your upcoming Pinterest project.