Ecommerce Email Marketing Strategy, Campaigns, & Newsletter Management

Email Marketing Strategy

Email Campaigns

Newsletter Management

Newsletter Subscription

Welcome your new newsletter subscribers, but take it a step further and educate them on who you are and why they should buy your products. We can segment between existing and future customers for an even better email experience.

Abandoned Cart & Lead Nurture

Remind people what they left behind in their cart. You can incentivize the purchase or simply remind them what they're missing out on.

New Customer Welcome (First Purchase Made)

Not only should you thank your new customer for becoming a customer, you should give them a reason to be loyal to your brand and continue purchasing from you. Offer an incentive for a repeat purchase for providing a review. Ask your new customer to share how much they love your product on social media and tag you.

Customer Upsell / Cross-Sell

I will thoughtfully craft an upsell email marketing campaign to sell additional relevant products based on a specific product purchase.

Re-engaging Stale Customers

I will create an email series to re-engage customers who have not made a purchase in a while and encourage (and potentially incentivize) another purchase.

Get the FREE Ecommerce Email Marketing Guide

In the guide, I break down the fundamentals of ecommerce email marketing plus we take a deep dive into each of the various email campaigns you can set up to move people through your marketing funnel, including:

the newsletter subscriber series, which can be broken out for customers and non-customers
the abandoned cart email and the follow-on lead nurture series to convert new customers
the welcome series for people who have made their first purchase
campaigns you can set up to upsell or cross-sell to your existing customers
re-engaging customers who haven't purchased in a while