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Your Email Marketing Pro

Email marketing is still one of the top ways to reach your audience. A Peak Marketing is equipped to help you share the right messages with your audience to obtain your goals. 

Services Overview

Strategy
  • Goals / Metrics

  • Messaging

  • Distribution Plan

Research
  • Target Audience

  • Competitors

Content Creation
  • Copywriting

  • Graphics / Video Creation

  • Branded Templates

  • Workflows / Customer Journeys

Monitoring & Optimization
  • Optimize Campaigns

  • Run A/B Tests

Analytics & Reporting
  • Performance Monitoring

  • Share and Implement Insights

  • Weekly or Monthly Metrics Reports

Key Email Marketing Platforms

There are two primary email marketing platforms that I utilize, which are HubSpot and Mailchimp. I am confident in my abilities using each of these platforms and taking that same knowledge and applying it to other similar platforms.

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81% of B2B marketers say their most used form of content marketing is email newsletters.

(Source)

78% of marketers have seen an increase in email engagement over the last 12 months

(Source)

31% of B2B marketers say email newsletters are the best way to nurture leads.

(Source)

Strategy

Strategy

I will learn about your business goals and how email marketing will contribute to those goals. I will learn about your current strategy, and what's working and not working. We will determine what a successful campaign will look like. I will devise and present you with a strategy to achieve your goals.

 

Research

An effective email marketing strategy starts with research. I will research your target audience to figure out what types of content resonate with them and drive them to take the desired action. I will also research your competitors to see what they're doing, and what's most engaging with their followings.

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Content Creation

I will write and design all email content, from compelling copy to enticing graphics. I will implement the emails in your email marketing platform with branded email templates. If needed, I will set up and workflows or customer journeys to drip out your email campaigns over time. If we have created messaging centered around actions, or lack of actions, I will create these branches in the workflows.

 

Monitoring & Optimization

I will use insights from your marketing email campaigns to inform future campaigns as well as make optimizations to existing campaigns. We will utilize A/B tests where applicable to learn how to improve our campaigns.

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Discuss reports

Analytics & Reporting

I will analyze the data from specific emails and email campaigns to learn what is working and how we're progressing towards our goals. I will set up reports and dashboards to easily display our progress and where we can improve.

 
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Your email marketing peak is within reach!