Key Email Marketing Platforms
There are two primary email marketing platforms that I utilize, which are HubSpot and Mailchimp. I am confident in my abilities using each of these platforms and taking that same knowledge and applying it to other similar platforms.
I will learn about your business goals and how email marketing will contribute to those goals. I will learn about your current strategy, and what's working and not working. We will determine what a successful campaign will look like. I will devise and present you with a strategy to achieve your goals.
An effective email marketing strategy starts with research. I will research your target audience to figure out what types of content resonate with them and drive them to take the desired action. I will also research your competitors to see what they're doing, and what's most engaging with their followings.
I will write and design all email content, from compelling copy to enticing graphics. I will implement the emails in your email marketing platform with branded email templates. If needed, I will set up and workflows or customer journeys to drip out your email campaigns over time. If we have created messaging centered around actions, or lack of actions, I will create these branches in the workflows.
Monitoring & Optimization
I will use insights from your marketing email campaigns to inform future campaigns as well as make optimizations to existing campaigns. We will utilize A/B tests where applicable to learn how to improve our campaigns.
Analytics & Reporting
I will analyze the data from specific emails and email campaigns to learn what is working and how we're progressing towards our goals. I will set up reports and dashboards to easily display our progress and where we can improve.